Hi guys, as you know I've recently finished upgrading TWG here - well, I say upgrading when the truth is it hasn't been upgraded it's just had a facelift to make it look a little better. Since the change the results have been astounding. I'll run through some of the statistical effects that the change has made on the site.
Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.Our bounce rate has sat around 70% since the very first day of TWGs existence way back in August 2013. This for me has been a real annoyance - people simply visit, read what they came for then disappear. Within an hour of changing to this new look skin I noticed something
Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of visits that end on the first page of the website that the visitor sees.
Page Views Per Visit
The Pages/Visit (Average Page Depth) metric displays the average number of pages viewed per visit to your site. Repeated views of a single page are counted in this calculation.Clearly this one is linked with Bounce Rate in that the lower the bouncerate the higher the Pages/Visit will be (people aren't bouncing so they're clicking other pages). Anyway, prior to the facelift it was 1.5 now it's climbed up to 2.8. Almost double - correlating nicely with the bounce rate.
Average Visit DurationThe amount of time people are spending on the site is up as well (obviously, you're reading more pages) prior to the update it was 1 minute 27. Now it's 2 minutes 20.
Percentage of New VisitorsThis one is always a difficult statistic to gauge in our niche. A news/rumors scoop will trash the statistical average and cause massive spikes. Despite this our returning visitors percentage has dropped significantly. Is this good or bad? It's hard to say, on the one hand you could say its good and argue that people have started to come back to the site daily since the upgrade and caused the % of new visitors to decrease. On the other it could be bad in that we've somehow lost our reach. I'm leaning more towards the latter and feel this change is indicative of something good.
So, as you can see changing the skin here on Talk Wargaming has had a profound effect on our traffic and hopefully will be the catalyst for some growth and expansion in the coming weeks.
Many of the readers here are familiar with Faiet 212 and it's recent overhaul. Well, I worked with Gary on that site and actioned as many of his requests as possible - together with his feedback I reskinned Faiet 212 and can state that (based on early reports) he's enjoying a 30-40% increase in the number of pages people are viewing.
So in conclusion - it seems I have a knack for this - and as a generous sharing lovable kind of guy I want to put my services out there and offer to help rebuild your blog - to your specifications - for free. I didn't request payment for work on Faiet212 and I most certainly wouldn't want it from anyone else. I've been in this Niche for many years now, worked tirelessly on Heresy-Online to make it the thriving community it is today and feel my observations and experiences in the forum world and now blogging are worth sharing.
Let me know if you'd like some help via Email - firstname.lastname@example.org or send me a message via the contact form at the bottom of the page. We'll have a little chat about what you desire from Blogging - what kind of style you're looking for and I'll even give some tips on improving your reach and give my honest and frank opinions on any areas I feel you're failing short (if any).
Why? I enjoy it, I love improving things and most of all I love helping. When Tau Online went down the toilet I was keen to help out. There's something in me that needs to assist and I genuinely headdesk when I see amateur looking blogs with out of this world content - you guys deserve a solid platform to kick off.
There is however one minor requisite that comes with the professional looking uber site I'll give you (excuse my narcissism - it's purely compensatory) - I need you to join the TWG team (I'll give you more info when we speak further)